Wednesday, April 24, 2013

Invest in Fashion

I've mentioned previously how I love discovering new up-and-coming designers, but I especially love it when they are local designers in Columbus! Genoveva Christoff is a talented CCAD (Columbus College of Art and Design) graduate that has made a name for herself not only in Columbus, but nationally as well.  After debuting her first collection at CMH Fashion Week 2011, Genoveva was handpicked by Diet Pepsi to show her designs at the Diet Pepsi Studio Show at Lincoln Center and display them throughout Mercedes Benz Fashion Week 2012; she won 2nd place, out of 676 dress designs, for Adrianna Papell for E! Live from the Red Carpet design contest in February 2012.  I saw Genoveva's line go down the runway for CMH Fashioion Week 2012, and I absolutely loved it; her clothes are feminine, chic, and modern, and I will DEFINITELY be shopping around for her collection once I can shop again!

So how does one go about buying or supporting an amazing young designer like Genoveva?  Well, by using the newly launched crowd-funding platform for the international fashion industry is how! IAmLaMode {check out here} is the first fashion-related crowd-funding platform that allows you to invest in designers whose collections you'd like to see come to life; each designer requires a minimum amount of money in order to have their collection produced.  Investors act as stakeholders in the collection, and will see returns on the investment depending upon sales generated, and even receive a discount on the collection {the top investor gets the entire line for FREE!}; there is no risk involved because if the designer does not earn the funds required for their line, the money is returned to all who invested.  

Check out Genoveva's incredible designs below to see what you would be investing in for her collection:

 As you can see, Genoveva Christoff is very talented designer who clearly knows what women seek in fashion.  If you would like to invest in this stunning collection through IAmLaMode, click {here}; also, be sure to follow Genoveva on Twitter {here} and like her on Facebook {here}.  

Have YOU invested in fashion today? :)


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